Performance Creative Lead (AI)

Location: London, United Kingdom; travel between the London and New York offices is expected.

Company

hirify.global develops Ash, an AI product designed to make mental health support more accessible.

What you will do

• Own the creative engine end to end, from angles, concepts, copy, and production through launch, analysis, and iteration.
• Build repeatable creative systems, including testing cadence, angle libraries, naming and tagging, and user-language research.
• Produce static and video assets using AI production tools at high monthly volume.
• Write hooks, headlines, overlays, and scripts tailored to the person scrolling and to each advertising network.
• Connect creative performance with web-funnel and paying-user outcomes, working closely with media buying and MMP data.
• Source and manage external creators, UGC, editors, and on-camera talent while setting Ash's visual and verbal direction.

Requirements

• Experience creating performance creative for subscription apps, gaming, health and fitness, dating, or similarly performance-driven categories.
• Experience scaling creative supply from near zero to high-volume monthly output, with substantial hands-on production.
• Strong performance copywriting skills, including hooks, headlines, overlays, and scripts.
• Hands-on experience with AI production tools, multiple advertising networks, creative testing, and performance analysis.
• Experience leading a creative team while remaining hands-on in production.
• Ability to define test hypotheses, assess results honestly, and make decisions based on data and creative judgment.

Nice to have

• Hands-on media-buying experience and the ability to challenge media-buying decisions.
• Experience building or reshaping web funnels and landing pages.
• Experience running creator or UGC pipelines, including sourcing, briefing, and quality control.

Culture & Benefits

• Autonomy, flexibility, and support within a tight-knit startup team.
• Competitive compensation at the top of the personal market.
• Travel opportunities between the London and New York offices.
• Free lunch and coffee in the office.
• Generous learning budget and coverage for personal therapy.

Hiring process

• Discuss previously created creative work, tests, expectations, and actual results.
• Complete a short paid exercise based on a live Ash brief.