Director of Sales – Retail (Food CPG)

Location: Nationwide California; flexible work arrangements with remote or hybrid options and travel as needed.

Salary: $140,000–$170,000 annually, plus up to 80% bonus potential based on sales goals.

Company

Established food company with more than 12 years of experience sourcing, developing, and supplying seafood products across the United States.

What you will do

• Develop and execute national retail sales strategies across grocery, club, mass, natural, and specialty channels.
• Build buyer relationships and win new regional and national retail accounts.
• Lead the full sales cycle from prospecting through product launch and account expansion.
• Grow existing accounts through distribution increases, promotional programs, and SKU expansion.
• Develop account plans, forecasts, pricing strategies, and promotional initiatives that support profitable growth.
• Manage brokers, distributors, sales representatives, and other external partners while collaborating with leadership, operations, supply chain, marketing, product development, and finance.

Requirements

• 7+ years of progressive sales experience in food CPG, including significant direct retail selling experience.
• Proven success winning and growing regional and national retail accounts.
• Experience working with retail buyers on category reviews, item presentations, negotiations, and launches.
• Strong understanding of pricing, trade spend, promotions, margins, and profitability.
• Experience developing account strategies, forecasts, and retailer-specific sales presentations.
• Strong negotiation, analytical, communication, relationship-building, prospecting, and commercialization skills; proficiency with CRM software, Excel, PowerPoint, and email systems.

Culture & Benefits

• Medical, dental, and vision insurance.
• Paid holidays and accrued paid vacation.
• 401(k) plan with company match beginning after the first work anniversary.
• Opportunity to work directly with company leadership and influence growth strategy.
• Collaborative environment supporting employee contribution, learning, and growth.