1 месяц назад
Senior Manager Affiliate Marketing (Performance Marketing)
121 975 - 189 625$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager Affiliate Marketing (Performance Marketing): Developing and optimizing affiliate and aggregator campaigns for GEICO’s Commercial Line of Business with an accent on profitable customer acquisition, partner economics, and performance measurement. Focus on managing enterprise-level partners and budgets, testing incrementality, optimizing conversion pathways, and coordinating cross-functional performance marketing initiatives.
Location: New York City, NY; hybrid schedule with three days in the office per week. Corporate offices are also located in Bethesda, MD.
Annual salary: $121,975–$189,625.
Company
is a large United States auto insurer and a member of the Berkshire Hathaway family of companies, providing insurance coverage to millions of customers.
What you will do
- Lead affiliate and aggregator marketing strategy for the Commercial Line of Business.
- Develop, execute, optimize, and report on affiliate campaigns, partner economics, and commercial frameworks.
- Manage partner performance, including forecasting, pacing, bidding, troubleshooting, and relationship management.
- Identify, evaluate, and onboard affiliate, aggregator, and strategic partners.
- Build testing and measurement programs covering incrementality, partner quality, traffic performance, and long-term value.
- Collaborate with Analytics, Finance, Product, Creative, and Performance Marketing teams while ensuring compliance, tracking accuracy, brand standards, and contractual accountability.
Requirements
- Bachelor’s degree.
- 10+ years of experience in affiliate marketing.
- Experience managing enterprise-level budgets and affiliate networks such as MediaAlpha and QuinnStreet.
- Experience in commercial or small business insurance is preferred for the role’s core business area.
- Proficiency in Google Analytics and a performance marketing mindset focused on goals and targets.
- Strong leadership, management, written communication, and verbal communication skills.
Nice to have
- Experience with large enterprise budgets.
- Insurance experience and incrementality measurement experience.
- Previous experience in broader performance marketing or traffic acquisition roles.
- Direct publisher relationship management experience with commercial or small business insurance publishers.
Culture & Benefits
- Inclusive and collaborative culture focused on shared success.
- Personalized development programs, mentorship, and certification assistance.
- Competitive pay, benefits, and flexibility supporting employee well-being.
- Innovation- and improvement-oriented work environment.
Hiring process
- Applicants are evaluated based on qualifications, experience, education, and training.
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