Manager Digital Marketing

TL;DR

Manager Digital Marketing: Lead the development and execution of a social-first brand strategy shaping brand presence across platforms, communities, and culture with an accent on cultural relevance, audience engagement, and growth through social, creator, and digital ecosystems. Focus on translating brand strategy into best-in-class social and integrated campaigns, leading end-to-end execution from trends identification to impact measurement.

East Aurora, New York

USD $104,000 - $123,000 Yearly

Company

Leading global toy and family entertainment company owning iconic brands like Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Lead social-first brand strategy development, ensuring authentic presence across platforms and integration with product, content, and launch strategies.
• Translate cultural trends and creator dynamics into actionable content and campaign strategies, defining brand voice and storytelling.
• Own end-to-end social campaign execution, including always-on strategies, tentpole moments, influencer partnerships, and platform-native content creation.
• Define KPIs, track performance in real-time, optimize campaigns, and monitor brand health through social listening.
• Collaborate with agencies, regional teams, and cross-functional stakeholders to deliver culturally resonant work.

Requirements

• 6+ years in marketing with strong emphasis on social, digital, and influencer marketing.
• Proven track record leading social strategy and high-impact campaigns.
• Deep expertise in social platforms (TikTok, Facebook, Instagram, YouTube), content trends, and creator ecosystems.
• Strong understanding of social analytics, performance metrics, and optimization.
• Strategic thinking, hands-on execution, leadership, and cross-functional collaboration skills.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace empowering every employee to reach full potential.
• Collaborative, innovative, and performance-driven environment.
• Focus on shared values, new ideas, excellence, and accountability.