Manager Digital Marketing

Location: East Aurora, New York, United States

Salary: USD 104,000–123,000 per year

Company

hirify.global is a global toy and family entertainment company with brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Matchbox.

What you will do

• Lead a social-first brand strategy across platforms, communities, and cultural moments.
• Translate trends, audience insights, and creator dynamics into content and campaign strategies.
• Own end-to-end social campaign development, execution, launch, and optimization.
• Shape influencer and creator strategies, including identification, briefing, and relationship management.
• Oversee platform-native content and collaborate with creative, production, product, franchise, studio, and regional teams.
• Define social KPIs, monitor brand health, and optimize performance using analytics and social listening.

Requirements

• 6+ years of marketing experience focused on social, digital, and influencer marketing.
• Proven experience leading social strategies and high-impact, culturally relevant campaigns.
• Deep knowledge of TikTok, Facebook, Instagram, YouTube, content trends, and creator ecosystems.
• Experience building always-on content and community engagement strategies.
• Strong understanding of social analytics, performance metrics, and optimization techniques.
• Strong leadership, presentation, stakeholder influence, and cross-functional collaboration skills.

Culture & Benefits

• Collaborative, innovative, and performance-driven work environment.
• Competitive total pay programs and comprehensive employee benefits.
• Resources supporting employee development and continuous learning.
• Inclusive workplace focused on respect, belonging, and equal opportunity.