Measurement Strategy Manager (AdTech)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Location: United States. Permanent remote, in-office, or hybrid work is available.
Salary: $145,000β$165,000 base pay annually, excluding bonuses and benefits.
Company
is a performance demand-side platform using proprietary Deep Learning AI algorithms and first-party advertising solutions to help brands improve conversion, customer acquisition, engagement, and long-term demand across 90+ markets.
What you will do
- Map how clients evaluate the value and effectiveness of products, including Retargeting, Quality Traffic, Performance Video, Co-op, and new products.
- Define and maintain a taxonomy covering attribution, geo-split testing, user-split A/B incrementality testing, MMM, MTA, and emerging measurement approaches.
- Develop intelligence on third-party measurement vendors, their methodologies, data inputs, strengths, limitations, and market positions.
- Create measurement standards and playbooks, support high-impact tests, and turn engagement learnings into scalable frameworks.
- Design and manage pilots involving new measurement, data, and identity approaches, with clear success criteria and objective evaluation.
- Translate measurement insights into positioning, market-facing narratives, training, and practical resources for Sales, Account Management, Technical Account Management, and Client Partners.
Requirements
- 5+ years of experience buying or overseeing performance media at a brand, agency, or platform, with accountability for measured outcomes.
- Hands-on experience with vendor-run incrementality studies, including geo- and user-split testing, vendor measurement platforms, Google Analytics, and Adobe Analytics.
- Practical experience with media mix modeling, multi-touch attribution, and third-party measurement companies, including commissioning, managing, and interpreting tests.
- Experience partnering with data science and analytics teams to evaluate media performance and defend media budgets.
- Bachelorβs degree or higher from an accredited college or university.
- Strong communication, structured problem-solving, self-direction, and comfort owning an ambiguous cross-functional mandate.
Nice to have
- Experience both buying media being measured and partnering on the execution of measurement tests.
- Exposure to clean rooms, hashed email identity, data rights, and privacy-safe measurement methods.
- Familiarity with the retargeting competitive landscape.
- Experience creating and delivering commercial enablement across multiple regions.
Culture & Benefits
- Choice of permanent remote, in-office, or hybrid work.
- Continuous training, career development support, and a stipend for external courses.
- Medical insurance premium covered at 100%, matching 401K plan, vacation days, and sick days.
- Office, phone, or internet stipends, baby cash, and performance bonus eligibility.
- In-person and virtual community events, including coffee socials, happy hours, and off-site summits.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β