Growth Marketing Manager (B2B SaaS)

Location: San Francisco, United States

Company

hirify.global is a Series C startup developing a lightweight, developer-first cloud-native observability platform for modern engineering teams.

What you will do

• Build and own integrated demand programs tied to company priorities, product launches, competitive opportunities, and market trends.
• Execute paid acquisition across Google, LinkedIn, Reddit, retargeting, and other high-value channels, including targeting, creative testing, landing-page testing, and budget optimization.
• Design lifecycle, nurture, re-engagement, account-based, and signal-driven programs for high-intent audiences.
• Own webinars, virtual roundtables, sponsorships, and other digital programs from audience strategy through promotion, follow-up, and conversion.
• Partner with Sales, SDRs, Revenue Operations, Product Marketing, Developer Marketing, agencies, and external specialists to convert campaigns into qualified meetings and pipeline.
• Analyze conversion, pipeline, CAC, ROI, velocity, and program performance; recommend whether to optimize, pause, expand, or stop campaigns.

Requirements

• 5–7 years of B2B SaaS demand generation, integrated marketing, growth marketing, or revenue marketing experience.
• Proven ownership of multi-channel programs that generated qualified pipeline, including paid acquisition, lifecycle marketing, audience activation, and campaign optimization.
• Experience working directly with Sales and SDR teams, managing meaningful campaign budgets, and reallocating spend based on performance.
• Strong analytical, written, and verbal communication skills, with the ability to connect channel metrics to business outcomes.
• Ability to work independently in a fast-moving environment with shifting priorities.
• AI-native working style and demonstrated interest in automation and experimentation.

Nice to have

• Experience marketing technical B2B products to engineering, infrastructure, security, DevOps, platform, or IT audiences.
• Experience with HubSpot, Google Ads, LinkedIn Campaign Manager, Reddit, Unify, or similar tools.
• Experience with account-based or signal-driven programs.
• Experience in a high-growth startup or scale-up environment.

Culture & Benefits

• Fast-moving startup environment with room to shape campaigns and contribute to marketing strategy.
• Independent, hands-on work focused on experimentation, problem-solving, and measurable business impact.
• Opportunity to use AI, automation, and agentic workflows to increase campaign velocity and reduce repetitive work.