Marketing Manager, Pass Member Loyalty/Engagement & Pass Products (Loyalty Marketing)

Location: Busch Gardens Tampa, United States; onsite role with occasional nights and weekends required

Company

hirify.global Parks & Entertainment operates Busch Gardens and Adventure Island theme parks focused on guest experiences, entertainment, and attractions.

What you will do

• Manage the Tampa Pass Member and Fun Card programs for Busch Gardens and Adventure Island, driving acquisition, visitation, and retention.
• Develop and execute Annual Pass and Fun Card marketing strategies and communication plans with the corporate team.
• Plan and deliver 12–15 Pass Member events annually, including event execution and budget management.
• Own email marketing strategy, content, and execution for Busch Gardens, Adventure Island, and corporate park campaigns.
• Partner with Revenue Management and park teams on pricing, positioning, offers, and product promotion.
• Analyze weekly reports, recommend actions, align with cross-park partners, and manage special projects.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in consumer promotion, activation development, marketing, or new product development.
• Strong written and verbal communication, analytical skills, and the ability to manage multiple projects and deadlines.
• Proficiency in Microsoft Office applications.
• Must be at least 18 years old and hold a valid state driver’s license; ability to obtain a company driver’s license is required.
• Ability to work nights and weekends when needed.

Nice to have

• Experience building customer loyalty programs.
• Experience with customer relationship management systems.

Culture & Benefits

• Paid time off.
• Complimentary park tickets and passes.
• Discounts on food and merchandise.
• Medical, dental, vision, life, disability, and voluntary insurance options.
• 401(k) retirement plan, tuition reimbursement, and dependent and health care flexible spending accounts.
• Employee assistance and legal assistance plans.