3 дня назад
Influencer Marketing Manager, International
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Influencer Marketing Manager, International (Creator Partnerships): Building and scaling creator programs across EMEA, the Americas outside the USA, and APAC with an accent on relationship building, localized market playbooks, and performance marketing. Focus on negotiating usage rights, amplifying creator content through paid media, and optimizing campaigns against CAC, ROAS, new customer attribution, and LTV/CAC.
Location: Fully remote; candidates based in or around Europe are preferred. Some overlap in working hours is required for collaboration across time zones.
Company
develops convenient gummy-based foundational nutrition products made from whole-food ingredients.
What you will do
- Build and manage relationships with 100+ mid-tier and premium creators per market each year across multiple countries.
- Source creators, negotiate contracts and usage rights, prepare briefs, review content, and nurture ongoing partnerships.
- Identify and qualify 1,000+ potential creators per market each month using StoryClash, Saral, or similar tools.
- Secure whitelisting and usage rights for high-performing creator content and coordinate paid media testing and scaling.
- Own reporting on spend, CAC, new customer attribution, and content performance by creator, market, and tier.
- Build localized influencer playbooks, compliance guardrails, creator tier definitions, and go-to-market approaches.
Requirements
- 4–7+ years of experience scaling paid influencer programs across at least two international markets.
- Experience with Germany, the UK, Canada, or Australia is required.
- Full P&L ownership from sourcing through performance optimization, including measurable CAC targets and content benchmarks.
- Strong understanding of reach, ROAS, CAC, LTV, and performance attribution.
- Hands-on experience negotiating usage rights, writing briefs, reviewing content, and managing creator relationships.
- Ability to collaborate with Brand, Paid, Retail, Creative, Compliance, and Analytics teams while working across time zones.
Nice to have
- Experience using AI and automation to streamline creator discovery and repetitive campaign work.
- Experience building campaign processes and localized playbooks in ambiguous environments.
Culture & Benefits
- Fully remote, high-trust environment with asynchronous work by default.
- In-person offsites twice a year.
- Comprehensive benefits coverage for employees and families.
- Generous paid time off, free products, and additional health and wellness perks.
- Opportunities for career growth and high ownership of business impact.
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