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Director of Social and Influencer (Healthtech)
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TL;DR
Director of Social and Influencer (Healthtech): Building and scaling Function’s multi-channel social presence and creator ecosystem across organic and paid programs with an accent on cultural intelligence, performance-driven content, and measurable growth. Focus on leading social, talent, and creator teams, identifying cultural moments, managing influencer partnerships, and tying engagement to acquisition outcomes.
Location: US — Remote
Company
is building a full-stack health system designed to help people manage lifelong health, starting with accessible lab testing.
What you will do
- Own multi-channel social strategy and execution across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
- Drive growth in reach, engagement, cultural relevance, and measurable business outcomes through always-on social programs.
- Lead talent, creator, and influencer strategy across organic and paid partnerships, from identification and vetting through performance management.
- Use cultural and behavioral intelligence to shape platform strategy, content direction, ambassador selection, and cultural moments.
- Lead and develop a team across social, talent, and creator partnerships.
- Partner cross-functionally with growth and performance teams and define meaningful social and creator metrics.
Requirements
- 5+ years owning social strategy, content, and creator or influencer programs at scale.
- Proven channel growth and creator programs that delivered measurable business outcomes.
- Experience leading and developing teams with several direct reports.
- Strong real-time operating experience across cultural moments, news cycles, launches, and live engagement.
- Strong analytical ability and experience connecting social and creator performance to growth metrics.
- Authorization to work in the US or Canada is requested in the application.
Culture & Benefits
- Competitive salary and benefits package.
- Flexible working hours and a remote work environment.
- Creativity, innovation, and high-quality execution are encouraged.
- Commitment to diversity, inclusion, and equal employment opportunity.
Hiring process
- Application includes questions about social platform growth, strategy, Instagram presence, work authorization, and visa sponsorship needs.
- Applicants may provide an Instagram handle and written responses about Function’s current and future social strategy.
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