VP, Strategy Director (Retail)

Location: New York, New York, USA; hybrid work policy applies

Salary: $105,000–$175,000 per year, plus potential annual bonuses and region-specific benefits.

Company

hirify.global is a communications agency delivering integrated brand, reputation, creative, digital, social, media, technology, experience, and data-led work for clients.

What you will do

• Lead integrated strategy across brand, purpose, reputation, cultural initiatives, and communications for a major retail client.
• Translate research, cultural intelligence, social listening, consumer behavior, and business data into actionable strategic opportunities.
• Develop strategic frameworks, narratives, annual plans, goal-setting roadmaps, and creative briefs that enable breakthrough ideas.
• Partner with creative and multidisciplinary agency teams from ideation through launch, measurement, and optimization.
• Advise senior clients, lead strategic workshops and presentations, and build relationships across the client and agency-partner ecosystem.
• Identify business-growth opportunities, manage complex stakeholders and priorities, and mentor strategy talent.

Requirements

• 8+ years of experience in brand or communications strategy within an agency, consultancy, or complex marketing organization.
• Substantial healthcare experience, including retail health, pharmacy, payer and benefits, care delivery, or consumer health.
• Experience partnering cross-functionally with creative, analytics, and client leadership teams.
• Ability to translate research and data into a clear strategic point of view and communicate it through compelling storytelling.
• Strong senior-client relationship, stakeholder-management, collaboration, leadership, and mentoring skills.
• Bachelor’s degree or equivalent experience; ability to follow the hybrid work policy.

Nice to have

• Adjacent wellness experience.
• Experience identifying opportunities across retail, fashion, lifestyle, and culture.

Culture & Benefits

• Inclusive workplace focused on trust, collaboration, belonging, diversity, equity, and inclusion.
• Collaboration with multidisciplinary teams and opportunities to shape meaningful work for a highly visible client.
• Continuous learning and investment in developing people and strategy talent.
• Medical, dental, and vision insurance; 401(k); life and disability insurance.
• Paid time off, travel assistance, wellness programming, and potential annual bonuses.