Senior Director, Social Strategy & Operations

Location: New York, NY — hybrid in-office three days per week, with remote work permitted up to two days per week.

Salary: $135,000–$160,000 annually in New York, with potential bonuses and short- and long-term incentives.

Company

hirify.global operates a portfolio supported by editorial, revenue, product, business development, video, and technology functions.

What you will do

• Define and lead enterprise social growth strategy across platforms and brands.
• Identify audience acquisition opportunities, optimize content performance, and lead experimentation and platform innovation.
• Lead and develop social strategists and operations coordinators, including managers.
• Own sponsored social strategy and partner with Sales, Marketing, and Ad Solutions on campaign execution and revenue growth.
• Oversee reporting, analytics, dashboards, measurement frameworks, automation, governance, and operational tooling.
• Advise executive leadership, represent the social function externally, and manage relationships with platforms, technology partners, and vendors.

Requirements

• 10+ years of experience in social media strategy, audience development, digital media, or a related field.
• Significant experience leading high-performing teams and cross-functional stakeholders.
• Proven success driving audience growth and business impact through social platforms.
• Deep expertise in social strategy, analytics, content optimization, and platform ecosystems.
• Experience supporting sponsored social programs and partnering with commercial organizations.
• Strong analytical, operational, and executive communication skills, including presenting insights to senior leadership.

Culture & Benefits

• Hybrid work arrangement with up to two remote days per week.
• Medical, dental, vision, prescription drug, health savings, and flexible spending benefits.
• Unlimited paid time off, paid holidays, paid parental leave, disability coverage, and family care benefits.
• 401(k) savings plan with company match, tuition reimbursement, donation matching, and commuter benefits.
• Approximately 5% travel is required.