Experience Strategy Director (CRM)

Location: Copenhagen, Denmark

Company

hirify.global, part of WPP Enterprise Solutions, designs and operates technology-, data-, and strategy-driven growth systems for global brands.

What you will do

• Set the strategic direction for connected, customer-first experiences across CRM, marketing automation, personalization, and loyalty.
• Lead complex client engagements and own strategic impact, delivery quality, client satisfaction, and portfolio health.
• Act as a strategic partner and thought leader for client leadership, shaping broader CX and marketing strategies.
• Coordinate strategists, technologists, data specialists, creatives, and client services teams across concurrent workstreams.
• Evolve experience strategy service lines, methodologies, frameworks, and scalable ways of working.
• Lead major new business pursuits and develop strategists through education, mentoring, and knowledge sharing.

Requirements

• Proven experience leading complex CX, CRM, personalization, or loyalty engagements in an agency, consultancy, or in-house environment.
• Deep knowledge of connected customer experience platforms and data models, including Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or similar.
• Strong commercial acumen, including ownership of profitability, utilization, and client portfolio health.
• Ability to explain complex strategic concepts and educate strategists and clients.
• Excellent stakeholder management skills in global, matrixed environments.
• Global perspective and strong cross-cultural collaboration skills, particularly across the US and Europe.

Culture & Benefits

• Work with global client teams across an international network of agencies and offices.
• Collaborate with technology, data, design, business consulting, and client services specialists.
• Join a customer experience Centre of Excellence with more than 1,000 technology specialists, data scientists, strategists, consultants, operations experts, and creatives.
• Contribute to a global VML network spanning more than 30,000 employees, 150+ offices, and 60+ markets.
• Work in an environment focused on connection, belonging, respect, and equal career opportunities.