Global Senior Manager Generative Engine Optimization (GEO) (AI)

TL;DR

Global Senior Manager Generative Engine Optimization (GEO) (AI): Lead hirify.global’s global approach to visibility, relevance, and brand authority across Large Language Models, generative search engines, and AI-driven recommendation environments with an accent on strategy, governance, measurement, and activation. Focus on defining GEO frameworks, optimizing product data for AI discovery, designing measurement standards for AI visibility, and integrating insights into brand, media, and content strategies.

Location: Paris, France

Company

hirify.global is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care, and body care, sold in over 150 countries.

What you will do

• Define and own hirify.global’s global GEO vision, framework, and operating model across brands and regions.
• Establish guidelines, standards, and best practices for AI visibility and generative discovery; lead prioritization to maximize impact.
• Design global measurement standards for AI visibility, share of voice, perception, recommendations, and competitive benchmarking.
• Lead GEO pilots, test-and-learn initiatives, and rollouts; enable regional and brand teams for consistent execution.
• Integrate GEO insights into brand & media reviews, content strategies, and retailer discussions.
• Partner with global media, brand, data, eCommerce, and regional teams to optimize product data and content for AI-driven discovery.

Requirements

• Fluent English required; French is a plus.
• 7+ years in SEO, GEO, digital commerce, or performance-driven content optimization, ideally in Beauty, Luxury, FMCG, or GEO/AI companies.
• Strong understanding of generative AI, Large Language Models, and their impact on consumer discovery and brand visibility.
• Proven ability to build global frameworks, governance models, and scalable standards.
• Analytical and strategic mindset to connect data, insights, and business outcomes.
• Confident communicator able to align senior stakeholders across technical and non-technical audiences; comfortable in matrixed, international organizations.

Culture & Benefits

• High visibility within hirify.global’s global transformation agenda and exposure to senior leadership.
• Fast-moving, innovative environment with strong global ambition at the crossroads of media, commerce, and generative AI.
• Opportunity to build and own a new global capability with direct impact on AI-driven commerce and media transformation.