Segment Marketing Manager (Semiconductors)

Location: Munich, Germany

Company

hirify.global develops and markets semiconductor products, with this role supporting the Business Group ICS portfolio.

What you will do

• Develop system-level value propositions, messaging, and market adoption strategies for assigned application segments.
• Accelerate ICS design pipelines across AI and datacenter, telecom, portable electronics, and energy applications.
• Translate component features and technical knowledge into system-level benefits for engineering and commercial audiences.
• Create application notes, reference designs, customer presentations, and other technical marketing content.
• Build relationships with design engineers, key customers, account teams, distributors, and regional application teams.
• Secure strategic reference-design positions, document success stories, and scale application knowledge globally.

Requirements

• Bachelor’s degree in electrical or electronic engineering.
• At least 5 years of experience in technical marketing, application engineering, or product marketing in the semiconductor or related industry.
• Strong understanding of semiconductor markets, customer applications, market analysis, design cycles, and product positioning.
• Ability to develop market strategies and value propositions, communicate complex technical concepts, and influence cross-functional global teams.
• Excellent English verbal and written communication, presentation, stakeholder management, analytical, and organizational skills.
• Willingness to travel internationally for more than 30% of the role to support customers, industry events, and business initiatives.

Nice to have

• Advanced electrical engineering and/or business degree.
• Experience with power management, signal chain, and related technologies.

Culture & Benefits

• Work across regions, cultures, and matrix organizations.
• Collaborate with account managers, regional marketing managers, system engineers, application engineers, and field application engineers.
• Inclusive recruitment process and equal-opportunity work environment.
• Employee resource groups, including the Pride Network Group and global and local women’s groups.