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Field Marketing Manager (Semiconductor)
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TL;DR
Field Marketing Manager (Semiconductor): Driving market adoption, customer engagement, and business growth for Pion computational lithography and patterning solutions in China's semiconductor industry with an accent on field marketing strategy, customer adoption, and go-to-market execution. Focus on translating product roadmaps into market messaging, developing customer and ecosystem relationships, and communicating complex technologies through launches, content, and thought-leadership initiatives.
Location: China; role locations include Shenzhen, Wuhan, and Shanghai
Company
develops semiconductor manufacturing technologies, with Brion focused on computational lithography and patterning solutions.
What you will do
- Develop and execute field marketing strategies supporting Pion business growth, market adoption, and customer engagement.
- Identify market opportunities, technology trends, and customer needs in advanced semiconductor manufacturing.
- Build relationships with customers, semiconductor ecosystem partners, research institutes, and industry organizations.
- Plan product launches, go-to-market campaigns, sales enablement materials, customer presentations, and competitive positioning.
- Represent Pion and Brion at industry conferences, technical forums, customer events, and partner engagements.
- Create presentations, white papers, case studies, videos, webinars, and technical marketing content with subject-matter experts.
Requirements
- Bachelor’s degree or above in engineering, semiconductor technology, electronics, physics, computer science, or a related field.
- At least 7 years of experience in semiconductors, EDA, lithography, fab applications, SMO&OPC, DTCO, or related areas.
- Strong understanding of semiconductor manufacturing and ecosystem dynamics.
- Experience in B2B marketing, product marketing, field marketing, business development, or strategic customer engagement.
- Fluent Mandarin and English required.
- Strong communication, presentation, analytical, and cross-functional collaboration skills.
Nice to have
- Experience in computational lithography, OPC, process optimization, DFM, EDA, mask technology, or advanced packaging.
- Familiarity with China’s semiconductor industry and major semiconductor manufacturers.
- Experience managing product launches or strategic marketing programs.
- Experience influencing senior customer stakeholders and technology decision-makers.
Culture & Benefits
- Work at the intersection of semiconductor technology, computational technology, and market strategy.
- Collaborate with global teams, industry-leading customers, and technology experts.
- Work in an inclusive and diverse environment.
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