Marketing Data Analyst

Location: Lisbon, Portugal. Office-first setup with flexible hours and the possibility to work remotely for 52 days per year. Relocation support is provided for employees and their families moving to Lisbon.

Company

hirify.global is an international technology group operating cross-border e-commerce marketplaces and analytics products.

What you will do

• Evaluate the effectiveness of advertising channels such as Google Ads and Meta Ads.
• Monitor statistical anomalies in marketing metrics and improve alerting systems.
• Improve long-term payback prediction models and support ROI forecasting.
• Generate and test hypotheses around acquisition, product feeds, advertising creatives, channel mix, and targets.
• Conduct data studies and experiments to uncover insights and measure channel performance.
• Build ETL pipelines for data marts, alerts, and predictions.

Requirements

• Experience in data analysis and marketing analytics.
• Understanding of marketing KPIs, attribution models, and advertising platforms.
• Knowledge of mathematical statistics and practical experience applying statistical methods.
• Ability to write complex SQL queries and analyze data in Python.
• Ability to select appropriate approaches involving analytics, research, or external data and solve non-trivial problems with incomplete data.
• Good written and verbal English communication skills at B2+ level.

Nice to have

• Experience running A/B, geo, and other experiments.
• Experience in econometrics.

Culture & Benefits

• Direct impact on marketing ROI and business growth.
• Access to AI tools including Cursor, ChatGPT, Gemini, and Claude.
• Health insurance with dental care for employees and their children.
• Daily meal allowance and 100% paid sick leave.
• Professional training, promotion opportunities, and English and Portuguese courses.
• International collaboration, team-building activities, and knowledge-sharing workshops.