Data Analyst (Marketing)

TL;DR

Data Analyst (Marketing): Analyzing user acquisition and marketing performance with an accent on key metrics like LTV, CAC, and ROI. Focus on analyzing marketing funnels, validating LTV calculations, and providing data-driven insights across various acquisition channels.

Location: Remote or Hybrid

Company

hirify.global is a young tech company focused on creating diverse mobile apps ranging from pet care to lifestyle.

What you will do

• Analyze marketing performance across different channels including Meta and Google.
• Manage and work with core datasets involving spend, revenue, LTV, and attribution.
• Ensure consistency and provide validation for key metrics such as LTV, CAC, and ROI.
• Analyze user funnel performance from click through to payment and retention.
• Assist with A/B test analysis and interpretation of results.
• Collaborate with data engineering to resolve data quality issues and with data science to support LTV predictions.

Requirements

• Strong SQL skills, specifically with BigQuery or similar tools.
• Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, and payback.
• Experience working with large-scale transaction-level and event-level datasets.
• Proficiency with BI tools, specifically Tableau.
• Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.).
• Experience in A/B testing analysis.

Nice to have

• Experience with subscription-based products and payment data (Stripe, PayPal).
• Python skills.
• Familiarity with ML models and data science.
• Experience with Amplitude or AppsFlyer.

Culture & Benefits

• Unlimited out-of-office days (Time-off Policy).
• Flexibility to choose between remote or hybrid work.
• Compensations for sports, education, psychologists, and language courses.
• Health insurance and 100% sick leave compensation.
• Co-working space compensation.
• Team buildings and offsites in countries such as Spain, Italy, and Poland.

Hiring process

• HR interview.
• Technical interview.
• Team fit interview.