обновлено 3 дня назад
Data Analyst (Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Data Analyst (Marketing) (Mobile Apps): Analyzing user acquisition, marketing funnels, attribution, and performance data with an accent on LTV, CAC, ROI, and data consistency. Focus on validating LTV calculations, interpreting A/B tests, identifying data quality issues, and supporting LTV prediction development with marketing and data science teams.
Location: Remote or hybrid; candidates can choose the preferred work format.
Company
Young tech company building mobile applications across pet care, lifestyle, and other digital experience areas.
What you will do
- Analyze marketing performance across acquisition channels such as Meta and Google.
- Work with spend, revenue, LTV, and attribution datasets.
- Validate and maintain consistency of LTV, CAC, ROI, and payback metrics across reports.
- Analyze the marketing funnel from click and install through payment and retention.
- Support A/B test analysis and interpretation, reporting, and dashboard development.
- Identify data quality issues and collaborate with data engineering, marketing, product, and data science teams.
Requirements
- Strong SQL skills with BigQuery or a similar tool.
- Solid understanding of CAC, LTV, ROI/ROMI, and payback metrics.
- Experience working with large transaction-level and event-level datasets.
- Experience with BI tools, especially Tableau.
- Experience working with attribution data and marketing sources such as Meta and Google Ads.
- Strong analytical thinking and the ability to translate data into business insights; experience analyzing A/B tests.
Nice to have
- Experience with subscription-based products and payment data, including Stripe, PayPal, refunds, and chargebacks.
- Python skills and familiarity with ML models and data science.
- Experience with Amplitude or AppsFlyer.
Culture & Benefits
- Remote or hybrid work with a choice of format.
- Unlimited out-of-office days and full sick leave compensation.
- Health insurance and wellness compensation, including psychologist support.
- Compensation for language courses and coworking.
- Team buildings and offsites in Spain, Italy, Poland, Portugal, and other locations.
- Merchandise and gifts for special occasions.
Hiring process
- HR interview, followed by an interview, team-fit interview, and offer.
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