Creative Strategist (Performance & Growth)

Location: Hybrid, with 3 days on-site in either Kings Cross or Brighton, United Kingdom

Salary: £70,000–£80,000 per annum, plus a discretionary bonus linked to contribution and business growth.

Company

Established, independent UK wellness business focused on transparent, quality, evidence-led products and customer trust.

What you will do

• Build performance-led creative and messaging strategies across Meta and other paid social channels.
• Translate customer mindsets, life stages, and problem areas into insight-driven creative concepts.
• Develop strategic briefs, copy, and creative direction with freelance design, editing, and production specialists.
• Own the creative testing cycle, using performance data to identify winners and refine assets.
• Scale effective concepts and shape a premium visual approach that supports conversion without heavy discounting.

Requirements

• Proven experience in paid performance creative strategy, particularly Meta acquisition.
• Hands-on experience creating briefs, interpreting creative performance, and iterating assets quickly.
• Strong understanding of paid social platforms, creative analytics, and performance trends.
• Experience in regulated, high-consideration, or trust-led categories.
• Excellent strategic copywriting skills, strong visual judgement, and an established freelance creative network.

Culture & Benefits

• Lean team with high individual ownership, limited bureaucracy, and visible commercial impact.
• 25 days of annual leave plus bank holidays and a birthday day off.
• Enhanced parental leave and a progressive menstrual health policy.
• Free products to support personal wellbeing.
• Commitment to equality of opportunity and a workplace free from discrimination and harassment.