Manager, Social (Paid Social)

TL;DR

Manager, Social (Paid Social): Planning, executing, and optimizing paid social campaigns for Airbnb across Meta, X, Snapchat, Pinterest, and Reddit with an accent on audience strategy, budget management, and cross-channel campaign delivery. Focus on developing testing plans, applying automation and bidding methods, and guiding offshore activation teams to achieve performance targets.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns at scale.

What you will do

• Lead the planning, creation, execution, and ongoing management of paid social campaigns.
• Manage and optimize campaigns across Meta, X, Snapchat, Pinterest, Reddit, and other social platforms.
• Perform account health checks, monitor market changes, and identify development opportunities.
• Create and lead testing plans, including media-owner beta opportunities.
• Develop campaign strategy with the Account Director and translate it into delivery.
• Manage budgets, present campaign recommendations, lead client meetings, and coordinate offshore activation teams.

Requirements

• Extensive hands-on paid social experience and comprehensive knowledge of best practices across major social platforms.
• Experience managing brand and direct-response campaigns against performance targets.
• Expertise in audience strategy, bid rules, buying methods, automation, and campaign optimization.
• Proficiency with native platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, X, and LinkedIn, plus tools such as Smartly and Sprinklr.
• Experience supporting, developing, and mentoring junior team members.
• Strong written and verbal communication skills, with the ability to explain campaign tactics and work under tight deadlines.

Nice to have

• Confidence working with emerging AI technologies and solutions.

Culture & Benefits

• Hybrid environment with regular in-office collaboration and events.
• Inclusive workplace focused on trust, respect, growth, and professional development.
• Access to global hirify.global and WPP networks, connections, and learning opportunities.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.