Senior Brand Manager Eastern Europe (VALORANT)

Location: Based in Berlin, Germany

Company

Riot Games develops games and player-focused entertainment experiences, including VALORANT.

What you will do

• Develop and own a multi-market publishing strategy for Eastern Europe aligned with global product goals and local player needs.
• Translate global product priorities into market plans and represent regional insight in global product discussions.
• Lead integrated go-to-market plans across product launches, esports moments, creator activations, and cultural opportunities.
• Manage significant budgets and make data-driven investment decisions across multiple markets.
• Build and align cross-functional teams across publishing, esports, community, creative, and commercial functions.
• Evaluate campaign and market performance, optimize execution, and manage relationships with partners, media, agencies, and influencers.

Requirements

• 7+ years of experience in publishing, marketing, or product management, preferably in games, entertainment, or technology.
• Experience leading high-impact, multi-market campaigns from strategic planning through execution.
• Ability to influence product direction through market insight and player advocacy.
• Leadership experience managing cross-functional and distributed teams.
• Deep understanding of FPS gaming culture and the VALORANT player community.
• Fluency in Polish and English, plus strong budget ownership and ROI optimization experience.

Nice to have

• Experience driving publishing strategy for major game launches or live-service products across multiple countries.
• Experience integrating esports, live events, and cultural moments into brand strategies.
• Strong analytical and strategic planning skills.
• Experience mentoring and developing publishing professionals.

Culture & Benefits

• Player-first decision-making and a focus on player empathy.
• Collaborative teams with space for individual perspectives.
• Open paid time off and flexible work schedules.
• Medical, dental, and life insurance, plus parental leave for eligible family members.
• Retirement benefits with company matching and donations matching for charitable contributions.