Senior Brand Marketing Manager (Automotive)

Location: Berlin, Germany; office-based role in Berlin-Kreuzberg

Company

hirify.global Group is a European digital automotive platform operating the wirkaufendeinauto.de, hirify.global.com, and Autohero brands.

What you will do

• Own brand implementation across partnerships, stores, signage, digital platforms, and other customer touchpoints from initial brief through final execution.
• Plan, localize, execute, and evaluate partnerships, events, sponsorships, and brand activations across European markets.
• Manage activation budgets, agencies, ambassadors, and external partners; negotiate costs and connect spending with measurable business impact.
• Work with local markets to adapt campaigns to customer and cultural differences while maintaining global brand consistency.
• Coordinate multiple projects, stakeholders, deadlines, and risks, solving implementation problems before they delay execution.
• Improve brand standards, playbooks, processes, and scalable execution across markets.

Requirements

• 5+ years of hands-on experience across brand implementation, activations, localization, partnerships, and measurement.
• End-to-end understanding of brand marketing and a hands-on approach to taking projects from concept to customer experience.
• Experience owning meaningful budgets, allocating spend, negotiating with partners, challenging costs, and linking investment decisions to measurable impact.
• Ability to manage multiple markets, projects, agencies, and stakeholders while prioritizing and maintaining execution speed.
• Strong ownership, initiative, problem-solving ability, and willingness to act without waiting for perfect information.
• Ability to challenge agencies, markets, and senior stakeholders, receive feedback, and focus on outcomes.
• Good or high German proficiency at C1 level.

Culture & Benefits

• Direct ownership of activations, budgets, partners, and implementation from day one.
• European scope across markets, channels, and customer touchpoints.
• Fast-moving, international environment with colleagues from more than 90 nationalities.
• Dedicated education budget for courses, conferences, and professional development.
• Flexible working hours, 30 days of vacation, and a modern office in Berlin-Kreuzberg.
• Employee discounts across Flaconi, Bosch, Apple, and Sky, plus special offers on used cars.
• Two-year fixed-term contract.

Hiring process

• Apply with an English CV, earliest starting date, and salary expectations.