3 дня назад
Product Marketing Manager - Innovation - Consumer
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager - Innovation - Consumer (B2C product marketing and AI): Shaping innovative consumer propositions from discovery through launch, with an accent on customer insight, product strategy, positioning, and go-to-market execution. Focus on influencing 0-to-1 product decisions, validating customer problems, using experimentation to improve adoption, and applying AI to accelerate insight and proposition development.
Location: London, hybrid with 40% office-based working
Company
Global data and technology company operating across financial services, healthcare, automotive, agribusiness, insurance, and other markets, with 25,200 employees in 32 countries.
What you will do
- Partner with Innovation and Growth teams from discovery through launch to identify customer problems, validate opportunities, and shape product direction.
- Combine customer, market, and competitor insight to influence roadmap priorities and identify opportunities for value creation.
- Define target customer segments, value propositions, positioning, and go-to-market strategies for new products and features.
- Lead product marketing for innovations and propositions from concept through launch and optimisation.
- Measure product adoption and customer outcomes through insight and experimentation.
- Work with Product, Design, Research, Analytics, and Marketing while influencing senior stakeholders.
Requirements
- Experience in B2C product marketing, product strategy, or customer-led marketing within a digital consumer business.
- Experience taking products, propositions, or customer experiences from 0-to-1 through discovery, validation, launch, and iteration.
- Ability to influence product strategy and roadmap decisions using customer, market, and competitive insight.
- Strong experience in positioning, proposition development, and go-to-market strategy focused on customer adoption.
- Deep understanding of customer research, experimentation, and data-informed product development.
- Experience using AI and modern tooling to accelerate insight generation, proposition development, and product marketing workflows.
Culture & Benefits
- Hybrid working model with 40% office-based work.
- Pension, Bupa healthcare, Sharesave Scheme, and discretionary bonus.
- 25 days of annual leave, 8 bank holidays, and 3 volunteering days.
- Option to purchase additional annual leave.
- Inclusive, purpose-driven, and people-first culture.
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