2 дня назад
Head of EMEA Field Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of EMEA Field Marketing (ABM/B2B Marketing): Building Factory’s EMEA field and account-based marketing motion from the ground up with an accent on executive events, strategic sponsorships, regional activations, and pipeline generation. Focus on targeting priority accounts, accelerating opportunities, measuring ROI, and creating scalable playbooks across EMEA.
Location: On-site in Factory’s London office, with regular travel across EMEA for events and customer engagements.
Company
develops technology focused on bringing autonomy to software engineering.
What you will do
- Own the EMEA field marketing strategy, quarterly planning, budget allocation, and pipeline targets.
- Partner with EMEA Sales and global Marketing to prioritize accounts, segments, markets, and investments.
- Build and manage the regional marketing calendar across key markets, cities, and sales priorities.
- Plan and execute executive dinners, private roundtables, webinars, ABM events, developer meetups, conferences, sponsorships, partner events, and customer experiences.
- Own the full event lifecycle, including targeting, invitations, logistics, vendors, on-site execution, follow-up, reporting, and optimization.
- Build the EMEA field marketing function over time, including future hires, agencies, vendors, playbooks, and operating processes.
Requirements
- Experience owning a regional field marketing motion across EMEA.
- Proven success driving pipeline through field programs supporting Enterprise and Mid-Market sales.
- Strong experience with ABM events, executive programs, industry sponsorships, and 1:few and 1:1 ABM programs across EMEA.
- Experience partnering with B2B sales teams and aligning marketing programs with account priorities and revenue goals.
- Experience managing budgets, pipeline goals, vendors, regional planning, and multiple stakeholders across countries.
- Comfort with Salesforce, HubSpot, Luma, intent data platforms, and event tools; willingness to travel across EMEA is required.
Nice to have
- Experience at a high-growth startup or hyper-growth technology company.
Culture & Benefits
- Foundational opportunity to create the EMEA field marketing motion from the ground up.
- Close partnership with Sales leadership and the global Marketing organization.
- Opportunity to shape regional messaging, product positioning, go-to-market strategy, and future team growth.
- Programs are measured against pipeline creation, deal acceleration, revenue, ROI, and account engagement.
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