Director, Brand Storytelling (Social-First Marketing)

Location: Hybrid in New York City; candidates must reside within a reasonable commuting distance of a hirify.global office or approved coworking location in the United States. Client engagements may require onsite work.

Base salary: $180,000–$200,000 annually, plus an annual performance bonus.

Company

Ready Set Rocket, a hirify.global company, partners with ambitious brands through integrated marketing, digital experience, customer strategy, creative, media, data, and technology.

What you will do

• Set brand narratives, content strategies, and messaging frameworks grounded in audience research, data, insights, and creative inspiration.
• Maintain the central idea, tone, conversation, and integrated content architecture across client accounts and new business pitches.
• Author or co-author briefs for creative, media, and social teams, translating the narrative into channel-specific direction.
• Evaluate deliverables across paid, organic, earned, and owned channels, providing feedback to strengthen audience engagement and strategic alignment.
• Use social listening, creative performance analysis, community sentiment, and creator trends to refine storytelling strategy.
• Build and lead a team of full-time creative strategists and freelance subject-matter experts, including recruiting, briefing, and evaluating talent.

Requirements

• 8+ years in storytelling, content strategy, or social-first brand strategy, including at least 3+ years at director level or equivalent.
• Experience managing people and freelance talent, including recruiting, briefing, and evaluating subject-matter experts or contractors.
• Experience leading storytelling for new business pitches and building strategic narratives quickly under pressure.
• Demonstrated ability to turn audience research and insights into brand, social, and content strategies.
• Hands-on experience authoring creative, social, and media briefs, community growth, creator content, and social listening.
• Applicants must be legally authorized to work in the United States; visa sponsorship is not available now or in the future. A BA is required.

Nice to have

• New business or pitch leadership experience at an agency.
• Experience spanning multiple areas such as brand strategy, creative, social, and research or insights.

Culture & Benefits

• In-person collaboration through hirify.global offices and approved coworking locations, with office attendance expected at least three days per week between client engagements.
• Medical, dental, and vision coverage, company-paid life and AD&D insurance, supplemental insurance, and an EAP.
• 401(k) with company match and immediate vesting, plus HSA and FSA options.
• Paid parental leave, generous PTO, nine company holidays, and one floating holiday.
• College savings, student loan repayment, cell phone stipend, well-being, and professional development programs.