Director, Creative Strategy (Branded Content)

Location: New York, USA; hybrid, with office attendance a minimum of 2 days per week

Salary: $145,000–$155,000 annual base salary, plus bonus and benefits

Company

hirify.global StoryWorks is the commercial content studio of hirify.global Global News & Streaming, creating branded content and digital experiences for commercial partners and hirify.global audiences.

What you will do

• Lead and coach a team of Creative Strategists developing branded content ideas and presales campaigns.
• Craft integrated campaigns that support hirify.global editorial IP and meet advertiser objectives.
• Develop and present pitch decks and proposals with sales, marketing, editorial, design, and production teams.
• Create platform-first concepts for YouTube, LinkedIn, Instagram, TikTok, video, audio, editorial, and web formats.
• Develop campaign plans, budgets, timelines, and deliverables, and support the transition from sold concepts to production.
• Collaborate with hirify.global StoryWorks teams in London, APAC, and EMEA and contribute to creative playbooks and case studies.

Requirements

• 6–8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles.
• Expertise in branded content across video, editorial, podcast, social, and experiential formats.
• Experience with digital media, advertising sales processes, brand KPIs, audience research, analytics, and platform trends.
• Experience working within or alongside a news media organization and navigating editorial, legal, compliance, and brand standards.
• Excellent storytelling, writing, presentation, organizational, and cross-functional collaboration skills.

Nice to have

• Background or education in marketing, brand strategy, creative writing, journalism, or a related discipline.
• Experience across Technology, Finance, Travel, Entertainment/Media, Health, or Automotive sectors.

Culture & Benefits

• Flexible hybrid working arrangements and work-life balance.
• Employer-paid medical and dental insurance, with vision coverage and a 401(k) match.
• Paid time off, retirement consulting, pet insurance, commuter benefits, and gym reimbursement.
• Inclusive environment focused on collaboration, creativity, and meaningful storytelling.
• Employment screening includes reference and eligibility-to-work checks.