Director, Analytics (Media)

Location: New York, NY, United States; hybrid work with attendance at the NYC office two to three days per week.

Salary: $145,000–$180,000 USD per year.

Company

hirify.global is a global integrated creative and media agency serving brands through creative, media, analytics, and strategy services.

What you will do

• Lead analytics strategy and develop measurement frameworks, success metrics, and analytics agendas for multiple client accounts.
• Build and oversee reporting, dashboards, campaign analyses, attribution models, and actionable insights.
• Lead Marketing Mix Modeling, Multi-Touch Attribution, and closed-loop attribution initiatives.
• Use first-party data, predictive modeling, and data orchestration to improve audience targeting and media effectiveness.
• Advise clients and senior stakeholders through presentations, strategic discussions, and data storytelling.
• Manage, mentor, and develop a team of analytics professionals while supporting new business development.

Requirements

• 7–10 years of experience in digital marketing analytics, preferably with a media focus and strong paid and organic social media expertise.
• Deep knowledge of digital media channels, measurement methodologies, and performance marketing.
• Experience with Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, and Snapchat campaign analysis.
• Experience with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, and Oracle.
• Experience leading analyst teams, communicating with clients, and presenting complex data through compelling narratives.
• Experience with Python, SQL, Tableau or equivalent data visualization tools, and advanced Excel including pivot tables, VLOOKUPs, and macros.

Nice to have

• Experience with retail media, omnichannel attribution, performance marketing, and closed-loop attribution.

Culture & Benefits

• Hybrid workplace with company attendance and in-office requirements.
• Employer-sponsored 401(k) with company match.
• Medical, dental, and vision coverage.
• Unlimited paid time off.
• Caregiver and parental leave.
• Health and wellness benefits.