Senior AI Data Analyst, User & Content Insights (AI)

Location: Based in the El Segundo, California office, United States

Salary: Starting at $90,000 per year

Company

hirify.global is an online media and software services company operating digital platforms across health, automotive, legal, and home and travel verticals.

What you will do

• Map content clusters, topic distributions, and thematic relationships using metadata, taxonomies, and behavioral signals.
• Analyze engagement, dwell time, conversion, retention, sequencing, depth, and frequency across content and audiences.
• Segment users by content affinity, intent, and engagement patterns, and identify high-performing behavioral pathways.
• Support ontology and taxonomy development by validating content structures and identifying meaningful attributes and relationships.
• Identify content gaps, underserved topics, and mismatches between user needs and available content.
• Build dashboards, analyses, success metrics, and narratives for product, editorial, personalization, and ML stakeholders.

Requirements

• Bachelor’s degree in Data Analytics, Statistics, Information Science, Marketing Analytics, or a related field.
• 5+ years of experience in a data analyst or insights role.
• Strong SQL skills for data extraction and analysis.
• Experience with exploratory analysis and visualization of large datasets from multiple platforms.
• Experience with content metadata, taxonomies, categorical data, web log data, web analytics tools, traffic sources, and behavioral KPIs.
• Proficiency with data visualization tools such as Looker, Tableau, or similar, plus the ability to communicate actionable insights clearly.

Nice to have

• Experience analyzing content platforms, media products, or knowledge-based systems.
• Familiarity with taxonomy and ontology concepts.
• Experience with behavioral or engagement analytics.
• Exposure to personalization or recommendation systems.
• Understanding of data science principles.

Culture & Benefits

• Work on AI-driven personalization using behavioral and content datasets across multiple brands.
• Collaborate with analytics, ML, ontology, product, editorial, and personalization leaders.
• Medical, dental, and vision insurance, plus flexible spending accounts.
• 401(k) retirement plan with company match, paid time off, paid holidays, and commuter benefits.
• Disability and life insurance, employee assistance and well-being coaching, and voluntary home, auto, and pet insurance.