Creative Lead (Sports Marketing)

Location: New York, United States; hybrid and mostly on site from the Park Avenue South office

Salary: $120,000–$150,000 per year

Company

hirify.global is a sports streaming company delivering live sports and related content across digital and broadcast channels.

What you will do

• Lead the creative vision and execution of marketing campaigns for regional NBA and NHL broadcast rights.
• Develop integrated campaigns for season launches, marquee matchups, playoffs, subscriptions, fan engagement, sponsorships, and partnerships.
• Direct creative assets across broadcast, video, motion graphics, social, digital, out-of-home, radio, CRM, email, and experiential channels.
• Lead and mentor designers, copywriters, producers, editors, and creative managers while establishing workflows and quality standards.
• Collaborate with marketing, programming, production, media, partnerships, sales, social, analytics, agencies, teams, leagues, and rights holders.
• Use audience insights and performance metrics to test and optimize campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Design, or a related field.
• 10+ years of creative leadership experience in sports, entertainment, media, streaming, or consumer brands.
• Experience leading large-scale integrated marketing campaigns and managing high-performing creative teams.
• Strong portfolio demonstrating creative thinking, storytelling, and brand-building capabilities.
• Deep understanding of sports culture, fan engagement, and live-event marketing.
• Expertise across video, digital, social, broadcast, and traditional creative channels, with strong presentation and stakeholder management skills.

Culture & Benefits

• Hybrid workplace with predominantly on-site work in New York.
• Up to 15 days of paid time off and a sick time package.
• Health benefits including dental and vision care.
• Parental leave, voluntary life and disability benefits, and a 401(k) retirement plan.
• Access to hirify.global, learning and development resources, and an inclusive, family-friendly community.