1 день назад
Brand Manager (AI)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Brand Manager (AI): Defining and codifying the brand voice and narrative for an AI-native design platform with an accent on creative storytelling and high-impact brand activations. Focus on building brand awareness, leading unconventional marketing campaigns, and ensuring consistency across all touchpoints.
Company
is an AI-native operating system for creative businesses, empowering small brands to create professional designs without agencies or dedicated design teams.
What you will do
- Define and codify the brand voice and tone, creating manifesto, campaign copy, and launch narratives.
- Dream up and lead brand activations, stunts, and campaigns to reach small business founders.
- Represent brand thinking in leadership strategy, ensuring consistency across all touchpoints.
- Find and pitch unconventional awareness-building methods, including partnerships and community events.
- Bring bold ad concepts to growth marketing while maintaining brand integrity.
- Audit messaging and presence across the website, landing pages, and video scripts.
Requirements
- 5+ years of experience in brand or creative roles.
- Agency background (ideally 2–3 years) followed by in-house experience at a startup.
- Must be based in Berlin or able to work 3 days a week from the office in Prenzlauer Berg.
- Must be reachable during core hours: 11am to 5pm CET.
- Strong portfolio demonstrating writing, campaign, or activation concepts.
- Ability to operate with autonomy in a fast-moving, growth-led environment.
Nice to have
- Background in FMCG, DTC, or consumer goods brands.
- Social media or community-building experience.
Culture & Benefits
- Hybrid work model with 3 days per week in the Berlin office.
- Work from anywhere for up to 50 days per year.
- 30 vacation days plus public holidays.
- Enrollment in the Virtual Employee Stock Option Plan (VESOP).
- Daily chef-prepared meals in the office and monthly BVG ticket coverage.
- Annual L&D budget and online German language courses.
Hiring process
- Recruiter interview (30 min)
- Hiring Manager interview (45 min)
- Case Study interview (60 min)
- Bar Raiser interview (45 min)
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