Director of Digital Performance & SEO

Location: Hybrid role based in Newark, DE; New York, NY; Newton, MA; or Sterling, VA. The Virginia office is planned to move to Arlington, VA in fall 2026.

Company

hirify.global provides financial products and support that help students plan, complete, and move beyond higher education.

What you will do

• Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.
• Define KPIs, dashboards, reporting, and actionable recommendations for traffic, engagement, lead generation, conversion, and ROI.
• Lead enterprise SEO, including technical SEO, on-page optimization, content strategy, authority building, site audits, and SERP opportunity analysis.
• Partner with Marketing, Product, Technology, Data, and Content teams to optimize digital funnels, user journeys, site enhancements, and integrated campaigns.
• Oversee A/B and multivariate testing, analytics implementation, tagging, data governance, modeling, and performance analysis across web, search, email, and paid media.
• Lead, mentor, and develop a high-performing team of web specialists, analysts, and optimization experts.

Requirements

• 8–12+ years of experience in digital performance, SEO, digital marketing, or web analytics.
• Proven success leading SEO and digital analytics initiatives for a complex, multi-site organization.
• Strong knowledge of analytics platforms such as GA4, Adobe Analytics, and Looker.
• Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.
• Experience with testing platforms such as Optimizely, Adobe Target, or comparable alternatives.
• Excellent communication skills, including the ability to translate data into compelling recommendations and influence senior stakeholders.

Nice to have

• Experience partnering with Product and Technology teams in an agile environment.
• Background in B2B, B2C, or multi-brand ecosystems.
• Familiarity with CDPs, CRM systems, and marketing automation platforms.

Culture & Benefits

• Flexible hybrid working arrangements.
• Competitive base salary and bonus incentives.
• Generous PTO, floating holidays, and 12 observed federal holidays.
• Retirement 401(k) with employer match and broad medical, dental, vision, insurance, and disability coverage.
• Paid parental leave, adoption reimbursement, tuition reimbursement, family scholarship programs, and career development opportunities.
• Fitness, wellness, employee assistance, and financial well-being support.