Head of Marketing

Location: Based in Zurich, Switzerland

Company

hirify.global is a mission-driven Swiss tech startup operating an online marketplace that connects coffee farmers with roasters and provides logistics, insurance and financing for direct international trade.

What you will do

• Own and evolve the marketing strategy to accelerate customer acquisition, retention and expansion.
• Lead a small marketing team across product marketing, branding, events, content and performance.
• Develop value propositions, campaigns and narratives for coffee producers and roasters.
• Plan and deliver trade shows, brand initiatives and high-impact growth campaigns.
• Use HubSpot, funnel analytics and performance metrics to optimize conversion and demonstrate marketing ROI.
• Partner with Sales, Sourcing and Product to shape adoption and create sales enablement materials.

Requirements

• Broad knowledge of product marketing, brand, content and performance marketing, with deep expertise in at least one or two areas.
• Experience using market and customer analytics, CAC, LTV, conversion rates and CRM systems such as HubSpot.
• Strong technology affinity and hands-on experience using AI tools in marketing.
• Master’s degree or equivalent and a proven record of leading a small marketing team and scaling a young brand.
• Fluent English required.
• Strong leadership, intercultural sensitivity and collaboration skills.

Nice to have

• Spanish, Portuguese or another language from a coffee-producing country.
• Experience in the coffee industry and knowledge of the global coffee supply chain.

Culture & Benefits

• Mission-driven work focused on making the coffee supply chain more transparent, digital and fair.
• Entrepreneurial environment with an emphasis on creative, high-leverage ideas rather than large budgets.
• Opportunity to work with a diverse team of tech-driven changemakers.
• Close collaboration across Marketing, Sales, Sourcing and Product.