20 часов назад
Database Marketing Campaigns (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Database Marketing Campaigns (SaaS): Planning, executing, and optimizing full-funnel B2B campaigns for a database software portfolio with an accent on integrated channel activation, pipeline generation, and database buyer personas. Focus on campaign performance measurement, marketing automation, A/B testing, and alignment with Sales, Product Marketing, and regional teams.
Location: Cork, Ireland
Company
Develops simple, powerful, and secure software solutions that help customers accelerate business transformation.
What you will do
- Translate database business priorities into campaign briefs, goals, funnel plans, and activation programs.
- Build and execute integrated campaigns across email, web, paid media, webinars, content syndication, and field marketing.
- Coordinate content, creative, web, regional marketing, partner, and sales stakeholders throughout campaign delivery.
- Define KPIs, track engagement, MQLs, SQLs, pipeline, and ACV, and provide performance readouts and recommendations.
- Partner with Marketing Operations and Revenue Operations on tracking, lead routing, reporting, and martech execution.
- Develop sales enablement materials and incorporate database buyer insights and market trends into campaign strategy.
Requirements
- 4–6 years of B2B marketing experience, including 2–3 years in demand generation or campaign management.
- Experience running integrated, multi-channel campaigns with measurable pipeline impact.
- Strong analytical skills and experience using funnel metrics and dashboards to guide decisions.
- Hands-on experience with marketing automation and CRM platforms such as Marketo and Salesforce.
- Strong project management and communication skills, with the ability to manage multiple stakeholders and deadlines.
Nice to have
- Experience in B2B SaaS, infrastructure, observability, or database technology.
- Familiarity with ABM/ABX tools and tactics, including 6sense, LinkedIn, and targeted outbound programs.
- Experience collaborating with Sales, Product Marketing, and regional field marketing teams.
Culture & Benefits
- People-first environment focused on accountability, collaboration, empathy, and continuous growth.
- Work with cross-functional teams in a fast-paced, innovative environment.
- Opportunity to contribute to database products and campaigns across key regions.
- Equal employment opportunity workplace.
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