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4 часа назад

Senior Marketing Campaigns Director

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
UK/US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
Senior Marketing Campaigns Director (B2B SaaS/EdTech): Building and executing multichannel demand-generation campaigns, nurture programs, webinars, and outbound initiatives that generate measurable pipeline with an accent on campaign messaging, copywriting, and full-funnel performance. Focus on using AI and performance data to optimize campaigns, coordinating marketing and sales teams, and delivering measurable MQL and revenue impact.

Location: Austin, Texas, United States; several days onsite each week are required at the Austin headquarters.

Company

hirify.global provides cloud-managed software for school networks and devices, including web filtering, student safety monitoring, classroom management, device management, and data analytics.

What you will do

  • Build and execute multichannel campaigns across email, advertising, social media, webinars, and nurture sequences.
  • Manage always-on nurture programs and timely prospect communications across the funnel.
  • Conceptualize, promote, and orchestrate webinars that generate meaningful engagement.
  • Lead BDR follow-up on warm leads and support targeted outbound prospecting.
  • Partner with product marketing and sales on campaign messaging, positioning, and pipeline generation.
  • Monitor KPIs, test campaign performance, apply AI-driven insights, and scale what works.

Requirements

  • Experience in demand generation or campaign management.
  • Ability to plan and execute full-funnel campaigns that deliver measurable results.
  • Experience creating nurture streams and understanding the buyer journey.
  • Strong collaboration skills across marketing, sales, and product teams.
  • Exceptional copywriting and email marketing skills, plus experience producing engaging webinars.
  • Data-driven approach, comfort using AI tools, and ability to work in a fast-paced, results-focused environment.

Nice to have

  • Salesforce Account Engagement (Pardot) or other marketing automation platform experience.
  • B2B marketing experience, especially in SaaS or K–12 education.
  • 5+ years of experience in demand generation or campaign management.

Culture & Benefits

  • Mission-focused work supporting student safety and schools.
  • Freedom to test ideas, learn from results, and develop new campaigns.
  • Benefits and perks designed to support employee wellbeing, with offerings varying by country.
  • Austin headquarters with flexible collaboration areas, meals from a private chef Tuesday through Thursday, a fitness center, and onsite physical therapist access.
  • Pet-friendly office with recreational amenities including a golf simulator, go-karts, shuffleboard, and cornhole.

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