4 часа назад
Senior Marketing Campaigns Director
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Campaigns Director (B2B SaaS/EdTech): Building and executing multichannel demand-generation campaigns, nurture programs, webinars, and outbound initiatives that generate measurable pipeline with an accent on campaign messaging, copywriting, and full-funnel performance. Focus on using AI and performance data to optimize campaigns, coordinating marketing and sales teams, and delivering measurable MQL and revenue impact.
Location: Austin, Texas, United States; several days onsite each week are required at the Austin headquarters.
Company
provides cloud-managed software for school networks and devices, including web filtering, student safety monitoring, classroom management, device management, and data analytics.
What you will do
- Build and execute multichannel campaigns across email, advertising, social media, webinars, and nurture sequences.
- Manage always-on nurture programs and timely prospect communications across the funnel.
- Conceptualize, promote, and orchestrate webinars that generate meaningful engagement.
- Lead BDR follow-up on warm leads and support targeted outbound prospecting.
- Partner with product marketing and sales on campaign messaging, positioning, and pipeline generation.
- Monitor KPIs, test campaign performance, apply AI-driven insights, and scale what works.
Requirements
- Experience in demand generation or campaign management.
- Ability to plan and execute full-funnel campaigns that deliver measurable results.
- Experience creating nurture streams and understanding the buyer journey.
- Strong collaboration skills across marketing, sales, and product teams.
- Exceptional copywriting and email marketing skills, plus experience producing engaging webinars.
- Data-driven approach, comfort using AI tools, and ability to work in a fast-paced, results-focused environment.
Nice to have
- Salesforce Account Engagement (Pardot) or other marketing automation platform experience.
- B2B marketing experience, especially in SaaS or K–12 education.
- 5+ years of experience in demand generation or campaign management.
Culture & Benefits
- Mission-focused work supporting student safety and schools.
- Freedom to test ideas, learn from results, and develop new campaigns.
- Benefits and perks designed to support employee wellbeing, with offerings varying by country.
- Austin headquarters with flexible collaboration areas, meals from a private chef Tuesday through Thursday, a fitness center, and onsite physical therapist access.
- Pet-friendly office with recreational amenities including a golf simulator, go-karts, shuffleboard, and cornhole.
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