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Описание вакансии
TL;DR
Marketing Lead (Web3): Owning narrative, content, and distribution for the Machine Economy across X, Telegram, Discord, YouTube, and partner channels with an accent on Web3-native storytelling, digital PR, and AI-powered marketing execution. Focus on building automated workflows, coordinating complex content calendars, translating technical updates for diverse audiences, and amplifying campaigns through KOL channels.
Full-time/Company: peaq Labs Ltd
We're building the economic layer for the Machine Economy. This role owns narrative, content, and distribution across X, Telegram, Discord and beyond, with AI driving execution.
Responsibilities:
- Own socials: create memes, threads, announcements and ride narrative moments across X, Telegram, Discord and YouTube; build automated reporting and iterate fast.
- Run campaigns and announcements: maintain the content calendar, coordinate co-announcements with partners, and brief teams daily.
- Manage website updates via CMS: keep site content current and positioned to convert (lean on creative & AI tools for execution).
- KOL channel distribution: open channels and ensure the right content reaches the right amplification partners at the right time.
- Digital PR: lead media outreach, draft press releases, and manage external agencies or freelancers where relevant.
Requirements:
- Minimum 3 years experience in Web3 and X.
- Web3-native with strong ecosystem knowledge (narratives, clusters, key players).
- Native-level English and sharp writing with clear point of view.
- Proven experience building and using AI workflows to automate marketing execution.
- Highly organised operator able to manage complex content calendars and cross-team coordination.
- Technical curiosity with commercial framing: translate technical updates for builders, investors and retail; understand token dynamics.
Stack:
X, Telegram, Discord, YouTube, CMS, AI automation
📩
We're building the economic layer for the Machine Economy. This role owns narrative, content, and distribution across X, Telegram, Discord and beyond, with AI driving execution.
Responsibilities:
- Own socials: create memes, threads, announcements and ride narrative moments across X, Telegram, Discord and YouTube; build automated reporting and iterate fast.
- Run campaigns and announcements: maintain the content calendar, coordinate co-announcements with partners, and brief teams daily.
- Manage website updates via CMS: keep site content current and positioned to convert (lean on creative & AI tools for execution).
- KOL channel distribution: open channels and ensure the right content reaches the right amplification partners at the right time.
- Digital PR: lead media outreach, draft press releases, and manage external agencies or freelancers where relevant.
Requirements:
- Minimum 3 years experience in Web3 and X.
- Web3-native with strong ecosystem knowledge (narratives, clusters, key players).
- Native-level English and sharp writing with clear point of view.
- Proven experience building and using AI workflows to automate marketing execution.
- Highly organised operator able to manage complex content calendars and cross-team coordination.
- Technical curiosity with commercial framing: translate technical updates for builders, investors and retail; understand token dynamics.
Stack:
X, Telegram, Discord, YouTube, CMS, AI automation
📩
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