Senior Brand Manager, Culture Marketing

Location: Boston Hub, United States; hybrid model with an average of 3 days per week in the office

Salary: $134,750–$202,126 per year

Company

hirify.global develops play products and brands designed to inspire and develop builders of tomorrow.

What you will do

• Lead the strategic direction, planning, and execution of U.S. culture marketing initiatives focused on underrepresented and growth audiences.
• Translate audience insights, commercial priorities, and global brand strategies into local creative briefs and integrated marketing activation plans.
• Develop product portfolio, innovation, communications, retail, eCommerce, and go-to-market strategies to grow audience reach and brand equity.
• Build relationships with global and local marketing, product development, customer, trade marketing, analytics, demand planning, agency, vendor, and IP partners.
• Establish measurement and evaluation plans, analyze audience performance, and recommend corrective actions to improve business results.
• Present audience strategies and marketing programs to customers and internal stakeholders while supporting retailer sell-in and shopper activation.

Requirements

• Significant marketing experience, ideally with family, shopper, entertainment, gaming, toy, retail, or lifestyle brands.
• Experience marketing to multicultural or underserved audiences and translating consumer insights into campaigns.
• Proven ability to drive innovation, identify commercial opportunities, and deliver brand growth.
• Experience managing retail partner relationships and executing integrated marketing programs across digital and other channels.
• Strong collaboration, negotiation, presentation, writing, analytical, project management, and budget management skills.
• High proficiency in Microsoft Office, especially Excel and PowerPoint.

Culture & Benefits

• Collaborative, highly matrixed environment with shared ownership, open communication, and data-informed decisions.
• Enhanced family care leave and life and disability insurance.
• Wellbeing programs and access to the Headspace app.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive workplace focused on diversity, belonging, equal opportunity, and child wellbeing.