Associate Manager, Brand Strategy & Marketing - Barbie

Location: El Segundo, California, United States

Salary: USD 118,000–138,000 yearly

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, digital experiences, and live experiences through a portfolio of franchise brands.

What you will do

• Support annual brand planning, strategic milestones, and business updates for the Barbie brand.
• Coordinate strategy and brand consistency across toys, content, experiences, retail, and franchise initiatives.
• Analyze consumer, cultural, competitive, and franchise performance trends to develop strategic recommendations.
• Translate brand strategy into integrated campaigns, content, and activations across digital, retail, social, influencer, events, and PR.
• Coordinate creative production and agency execution while maintaining brand positioning and product alignment.
• Track and report campaign performance and franchise health, including awareness, engagement, conversion, sales, and cultural impact.

Requirements

• 5+ years of experience in brand strategy, marketing, franchise management, content marketing, or purpose-driven marketing; 3 years with an MBA.
• Experience managing portfolios spanning multiple categories such as toys, apparel, and publishing.
• Ability to define brand vision and multi-year roadmaps using consumer insights, research, and cultural trend analysis.
• Strong understanding of the marketing mix, KPIs, portfolio management, and brand or category-level P&L.
• Ability to influence Design, Product, Marketing, and Franchise teams without direct authority.
• Strategic, detail-oriented, proactive, collaborative, and execution-focused approach.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play.
• Collaborative culture built around shared values, partnership, and collective capabilities.
• Emphasis on innovation, new ideas, accountability, and high-quality execution.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and potential.
• Inclusive workplace committed to belonging and equal employment opportunity.