Principal Consumer Product Marketing Manager (Contractor)

Location: San Francisco Bay Area, United States; in-office work required 2–3 times per week

Pay: $91–$125 per hour

Company

hirify.global operates a community fundraising platform that connects individuals and nonprofits with people supporting causes and asking for help.

What you will do

• Lead end-to-end go-to-market strategies and consumer-facing product launches.
• Define customer segments, messaging, channel strategies, and full-funnel campaigns based on quantitative and qualitative insights.
• Craft product positioning, messaging frameworks, narratives, and audience strategies across user segments and lifecycle stages.
• Define, track, and communicate metrics for product adoption, engagement, and growth.
• Lead post-launch retrospectives, testing, optimization, and scaling of successful initiatives.
• Partner with Product, Marketing, Research, Data, Engineering, and Design to inform strategy and roadmap decisions.

Requirements

• 6–10+ years of experience in product marketing with proven impact on consumer-facing launches and strategic initiatives.
• Experience independently owning high-impact launches, testing frameworks, and full-funnel marketing campaigns.
• Strong product storytelling, positioning, messaging, writing, analytical, and research skills.
• Ability to turn ambiguity into actionable strategy, ramp quickly, and work independently in a contractor environment.
• Excellent project management, communication, and stakeholder engagement skills.
• Familiarity with Figma, ClickUp or Asana, Amplitude, and Slack.

Culture & Benefits

• Mission-driven work focused on helping people and supporting causes.
• Fast-paced, innovative, diverse, and collaborative environment.
• Contract position with a six-month parental-leave coverage term; contractors do not receive benefits or equity.
• Company values include purpose, trust, initiative, and continuous improvement.
• Commitment to diversity, equity, and inclusion, employee resource groups, volunteering, and learning programs.