Senior Paid Media Specialist (Digital Marketing)

Location: DC-Washington-TWP Headquarters, United States; on-site five days a week

Salary: $74,000–$111,000 annual, with potential bonus or incentive eligibility

Company

hirify.global is a news organization focused on investigative storytelling, digital innovation, audience growth, and subscription development.

What you will do

• Develop and execute full-funnel paid media strategies spanning acquisition, engagement, retention, and re-engagement.
• Manage and optimize campaigns across social and search platforms to increase subscriptions, improve efficiency, reduce churn, and drive net subscriber growth.
• Create and test paid media initiatives that build reader habits and encourage repeat engagement with news content and product features.
• Guide creative production and testing while monitoring campaign data, performance, and budget allocation.
• Provide weekly performance updates and identify opportunities to scale or refine campaigns.
• Collaborate with acquisition, analytics, finance, engineering, brand marketing, editorial, and newsroom audience strategy teams.

Requirements

• 4–5 years of experience in digital marketing, advertising, media, or publishing.
• Hands-on campaign management and strategy/planning experience across social and search advertising platforms, such as Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google Search, and YouTube.
• Bachelor’s degree in marketing, advertising, journalism, political science, English, communications, or a related discipline.
• Demonstrated ability to use data for decision-making and manage campaigns against multiple marketing objectives.
• Expertise in Tableau and Google Sheets for data analysis.
• Successful experience building audiences through social networks and collaborating across multiple stakeholders.

Nice to have

• Experience with app campaigns.
• Experience setting up in-platform events and tracking or partnering with Ad Ops teams on tracking implementation.
• Understanding of politics, current affairs, news audiences, and subscription behavior.

Culture & Benefits

• Open-layout offices with modern technology and access to transportation.
• Medical, dental, and vision coverage, company-paid pension, and 401(k) match.
• Three weeks of vacation, up to three weeks of paid sick leave, nine paid holidays, and two personal days.
• Twenty weeks of paid parental leave, mental health resources, backup care, and caregiver concierge services.
• Gender-affirming services, pet insurance, free Post digital subscription, and leadership and career development programs.

Hiring process

• Bonus or incentive payment terms and conditions are discussed during the interview process.