Product Manager - Paid Search (Acquisition)

Location: Hybrid in New York, NY, with 3 days in the office and 2 days remote

Salary: $140,000–$175,000 gross annual base salary, plus equity and benefits

Company

hirify.global operates a global marketplace for buying and selling tickets to live events through hirify.global and viagogo.

What you will do

• Translate paid-search priorities into experiment and delivery roadmaps with calendars, hypotheses, success criteria, launch gates, dependencies, and readouts.
• Coordinate delivery across Product, Data Science, Analytics, Engineering, and Operations.
• Improve Google and Bing campaigns through campaign structure, bidding, tROAS optimization, sitelinks, ad copy, and other performance levers.
• Own dashboards, alerts, workflows, documentation, experiment readouts, and AI-enabled analysis and automation.
• Partner on attribution, policy, measurement, and experiment-quality challenges.
• Connect performance data, channel behavior, financial goals, and commercial decisions while building reusable knowledge.

Requirements

• Experience in Product Management, Program Management, Growth, Performance Marketing, Ad Tech, marketplace products, or another data-driven commercial environment.
• Experience translating strategy into executable roadmaps and leading cross-functional delivery without direct authority.
• Strong analytical judgment, including metric definition, experiment assessment, attribution analysis, and commercial performance evaluation.
• Experience with Google Ads and Microsoft Advertising, or the ability to learn complex advertising platforms quickly.
• Technical fluency with dashboards, data workflows, APIs, or automation, plus effective collaboration with Data Science and Engineering.
• BS or MS in STEM, Economics, Psychology, or a closely related field.

Nice to have

• Experience with paid-search campaign structure, bidding, tROAS, elasticity, search ads, sitelinks, or international marketplace performance.
• Experience with experiment design, measurement, attribution, or revenue and profit-efficiency analysis.
• Knowledge of external platform developments and industry best practices.

Culture & Benefits

• Autonomy to lead experiments and tests at large scale.
• Accelerated skill and knowledge development.
• Unlimited Flex Time Off.
• Equity and performance-related compensation opportunities.
• 401(k) and health, vision, and dental insurance.