Lead Product Manager (Acquisition)

Location: Primary residence required in or near approved cities in the United States, Canada, or Mexico; occasional in-person attendance is required. hirify.global Flex supports flexible workstyles with intentional in-person collaboration.

Salary: $141,000–$244,000 annually in the United States outside California; $171,000–$256,500 annually in California; CAD 179,000–228,000 annually in Canada. The role is also eligible for equity and benefits.

Company

hirify.global develops digital products including hirify.global, Slideshare, Everand, and Fable to help people access knowledge, insight, and expertise.

What you will do

• Own the user acquisition roadmap and determine engineering investment as market conditions change.
• Evaluate acquisition performance across paid search and social, SEO, partnerships, brand, and product-led channels.
• Build product-based acquisition mechanics such as referrals, sharing, growth loops, discoverability, and channel integrations.
• Improve search and AI-answer-engine readiness, acquisition tracking, experimentation, attribution, and funnel optimization.
• Set measurement standards that connect acquisition investment to long-term subscriber value.
• Partner with Performance Marketing, SEO, Partnerships, Brand, Engineering, Design, Analytics, Data Science, and Product.

Requirements

• At least 7 years of experience in product management or growth, including 2 or more years focused on user acquisition.
• Hybrid experience combining product management with deep growth marketing expertise, or growth marketing with strong product management experience.
• Working fluency across paid search and social, SEO and organic discovery, partnerships, and product-led acquisition.
• Experience building acquisition mechanics into products, including growth loops.
• Strong proficiency in data analytics, experimentation, attribution, and funnel optimization.
• Ability to influence without direct authority, work through ambiguity, and align marketing and product organizations.

Nice to have

• Experience optimizing for AI search and answer engines.
• SEO experience at significant scale.
• Experience with B2C or B2B2C distribution models.

Culture & Benefits

• Flexible hirify.global Flex work model with required occasional in-person attendance.
• Health, dental, vision, mental health, and disability coverage.
• Paid vacation, sick time, holidays, winter break, volunteer time, and sabbaticals.
• Paid parental leave, family support, retirement matching, and employee equity.
• Learning and development programs, wellness and home office stipends, and access to hirify.global products and AI tools.