Creative Strategist (AI)

Location: Fully remote, operating in the EST time zone; New York-based compensation range

Salary: $160,000–$175,000 per year for candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm using AI-powered creative strategy, proprietary technology, and data infrastructure to improve performance across e-commerce, media, DTC, and social commerce.

What you will do

• Lead end-to-end creative strategy for full-funnel paid media programs across Meta, TikTok, YouTube, Amazon, and display platforms.
• Develop concepts, briefs, storyboards, static ads, short-form videos, motion graphics, and UGC content.
• Translate marketing strategy and performance data, including thumb-stop rate, hold rate, CTR, and CPA, into creative tests and iterations.
• Lead and mentor designers, editors, and creative strategists while providing clear creative direction and feedback.
• Present creative work and strategic rationale to clients and executive stakeholders.
• Build scalable processes, testing frameworks, and methodologies for increasing creative quality, speed, and volume.

Requirements

• 2+ years in a director-level or equivalent creative leadership role.
• 4+ years of creative strategy experience on performance advertising programs, including Meta and short-form video.
• Portfolio demonstrating performance ad work across short-form video, motion, statics, highly designed and low-fidelity creative, with performance context.
• Ability to storyboard, edit, and ship ads, and make practical changes in Figma, Photoshop, and Illustrator.
• Strong understanding of hooks, angles, thumb-stop rate, hold rate, hook retention, CTR, and CPA.
• Excellent written and verbal English communication skills are required; the role operates fully in English.

Nice to have

• Experience leading organic Instagram and TikTok content strategies.
• Experience using Claude, Midjourney, Perplexity, Icon, Runway, or similar AI tools to ship creative assets.

Culture & Benefits

• Remote-first work environment with autonomy and accountability.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary growth.
• Employees based in or near New York or Lisbon may be expected to work hybrid with weekly office time.