2 дня назад
Sr. Paid Specialist (Paid Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Paid Specialist (Paid Media): Managing paid search, display, and social campaigns from strategy through analysis with an accent on measurable pipeline growth, budget efficiency, and cross-functional collaboration. Focus on optimizing multi-channel advertising, running structured A/B tests, and translating analytics into actionable campaign and budget decisions.
Location: Remote
Company
is a fast-growing company focused on building a diverse, equitable, and inclusive workplace.
What you will do
- Plan, launch, manage, and analyze paid search, display, and social advertising campaigns.
- Develop channel strategies that improve conversion rates and drive measurable pipeline and revenue growth.
- Manage advertising budgets and allocate spend efficiently across channels.
- Track campaign performance, run structured A/B tests, and continuously optimize results.
- Partner with creative, content, and marketing leadership teams on campaign strategy and priorities.
- Communicate performance insights and recommendations to marketing and leadership stakeholders.
Requirements
- 5+ years of experience managing paid search, display, and social advertising campaigns.
- Proven experience managing substantial advertising budgets.
- Proficiency with major advertising platforms such as Google Ads, Microsoft Ads, Reddit, and LinkedIn.
- Experience with analytics tools and translating data into actionable insights.
- Strong A/B testing experience and the ability to iterate based on results.
- Bachelor's degree or equivalent professional experience.
Nice to have
- Familiarity with the technology industry and communicating complex products clearly.
- Experience with Meta, TikTok, X, and Stack Overflow advertising platforms.
- Google Ads or other relevant advertising certification.
- Conversion rate optimization experience beyond basic UI changes.
- Strong written and verbal communication skills for explaining marketing concepts to non-marketing audiences.
Culture & Benefits
- Commitment to diversity, equity, and inclusion.
- Workplace culture that embraces and celebrates individual differences.
- Encouragement for applicants from all backgrounds and experiences.
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