Performance Marketing Specialist (Google Ads)

Location: Remote from Panama; U.S. business hours required

Company

hirify.global is hiring for a client seeking a performance marketing specialist to drive measurable growth through paid and organic acquisition channels.

What you will do

• Build, manage, and optimize Google Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword, audience, competitor, and content-gap research to support PPC and SEO growth.
• Write and test ad copy, headlines, calls to action, and creative variations.
• Optimize on-page SEO elements, website content, internal linking, technical SEO, and organic search visibility.
• Monitor social media engagement, audience growth, comments, direct messages, and content performance.
• Analyze campaign and funnel performance, run A/B tests, document results, and recommend conversion and budget improvements.

Requirements

• 3+ years of hands-on digital or performance marketing experience.
• Practical experience with Google Ads, PPC or paid search, SEO, paid media, and social media management.
• Understanding of CPC, CTR, CPA, conversion rate, ROAS, lead generation, and campaign optimization.
• Experience with Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta Ads platforms.
• Strong keyword research, copywriting, data interpretation, reporting, and organizational skills.
• Ability to work independently from Panama during U.S. business hours.

Nice to have

• Experience managing multiple client accounts.
• Background in SaaS, e-commerce, or B2B marketing.
• Experience with landing page optimization, conversion rate optimization, marketing automation, content marketing, or email marketing systems.
• Experience building marketing dashboards or automated reports.

Culture & Benefits

• Fully remote work environment.
• Hands-on ownership of paid media, SEO, social engagement, and performance optimization.
• Autonomy over campaign testing and optimization with measurable business impact.
• Growth opportunities toward Performance Marketing Manager, Growth Marketing Manager, Paid Media Manager, or Digital Marketing Lead.

Hiring process

• Initial screening call.
• Spark Hire introductory video and recruiter interview.
• Final interview followed by offer and onboarding.