Senior Product Marketing Manager

Location: Remote - Canada

Base salary: $120,000–$160,000 per year, excluding other compensation.

Company

hirify.global provides an enterprise SaaS platform for creating email and landing page campaigns, with mobile messaging and AI capabilities expanding the product portfolio.

What you will do

• Develop differentiated messaging and content across email, landing pages, mobile messaging, integrations, and AI.
• Create pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, and customer stories.
• Own go-to-market launches end to end, from briefs through adoption, pipeline, win-rate, and revenue analysis.
• Prepare Sales, Customer Success, and Enablement teams with training, plays, objection handling, and discovery questions.
• Build customer marketing campaigns that increase adoption, expansion, and retention across the installed base.
• Turn customer results into stories, benchmarks, and proof for expansion conversations.

Requirements

• 4+ years of experience in B2B product marketing; senior-level candidates should have 6+ years and experience leading launches.
• Experience marketing SaaS products to enterprise buyers is preferred.
• Strong, clear writing skills and the ability to turn complex products into concise, usable messaging.
• Experience delivering launches with measurable results.
• Ability to move cross-functional teams through influence, including Product, Sales, Customer Success, Design, and Campaigns.
• Comfort with ambiguity, independent ownership, deadlines, and building a new product marketing playbook.

Nice to have

• Experience with Marketo, Eloqua, Salesforce Marketing Cloud, Braze, or Pardot.
• Customer marketing, lifecycle, or expansion-focused product marketing experience.
• Experience with multi-product or platform portfolios and new-channel launches.
• Experience marketing AI-native capabilities to skeptical enterprise buyers.

Culture & Benefits

• Remote work within Canada.
• Equity, competitive compensation, and company benefits.
• Paid vacation and Life Leave days.
• Team lunches, off-sites, and career growth support.
• Inclusive, barrier-free working environment with interview accommodations available.

Hiring process

• Recruitment includes AI screening for keywords and minimum qualifications.
• Video interviews are transcribed with AI, while humans remain involved in decision-making.