5 дней назад
Website Content Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Website Content Manager (CMS and CRO): Managing and optimizing website content, landing pages, information pages, and customer journeys with an accent on content governance, UX writing, information architecture, and conversion-focused copywriting. Focus on auditing and structuring content, simplifying complex information, using analytics and customer insights, and improving performance across SEO, GEO, and paid media channels.
Location: Remote in the United Kingdom or the United States of America
Company
provides purpose-driven technology and responsible AI to help organizations create greater social impact.
What you will do
- Manage, build, publish, and maintain marketing-owned website content in the CMS, including landing pages, information pages, and campaign content.
- Establish content governance, publishing standards, page structures, and audit processes across marketing-managed website experiences.
- Write, edit, and optimize clear, accessible, inclusive, and conversion-focused website copy for fundraisers and donors.
- Improve navigation, information architecture, UX content, and key customer journeys.
- Use analytics, user research, and behavioral insights to identify opportunities and support continuous content optimization.
- Collaborate with Search, Social, CRM, Design, Product, Marketing, and agency teams to improve website performance and support acquisition and fundraising goals.
Requirements
- Experience managing website content through a CMS, ideally WordPress or a similar platform.
- Strong knowledge of content governance, publishing workflows, website operations, information architecture, and digital content best practices.
- Excellent copywriting, editing, and proofreading skills, including experience creating landing pages and conversion-focused content.
- Working knowledge of SEO, GEO, CRO, analytics, and customer insight methods.
- Ability to simplify complex information into clear customer-facing content and manage multiple stakeholders and priorities.
- Strong organization, project management, attention to detail, editorial judgment, and customer empathy.
Nice to have
- Experience in online fundraising, charities, nonprofit organizations, or mission-led businesses.
- Familiarity with accessibility standards and inclusive design principles.
- Experience working with CRM, acquisition, or lifecycle marketing teams.
- Experience using AI tools responsibly to support content workflows and optimization.
Culture & Benefits
- Remote work arrangement available in the United Kingdom or the United States.
- Work in a purpose-driven environment focused on social impact, innovation, trust, and human expertise.
- Opportunity to influence website content standards and become a recognized content subject matter expert.
- Inclusive work environment and equal opportunity employment practices.
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