Marketing Manager (Content & Community)

Location: Berlin, Germany

Company

hirify.global operates Ticketmaster, a global ticket marketplace and provider of enterprise tools and services for the live entertainment industry.

What you will do

• Own Ticketmaster’s content and community strategy across Germany and Austria, with strategic guidance for the Swiss team.
• Plan, create, curate, and localize content for Instagram, TikTok, Facebook, YouTube, Reddit, WhatsApp Channel, and other community platforms.
• Build and manage fan communities around concerts, events, and artists, including moderation of comments, direct messages, and user-generated content.
• Develop content calendars combining always-on community activity with campaign- and event-specific content.
• Collaborate with creators, fans, and community voices to increase reach and authenticity.
• Track sentiment, engagement, and content performance, using insights to optimize activity and identify emerging issues.

Requirements

• Several years of experience in content creation and/or community management, ideally in entertainment, music, events, or ticketing.
• Proven experience building and growing engaged digital communities.
• Strong storytelling, content, communication, and platform-specific tone skills.
• Understanding of social media KPIs, analytics tools, content performance, and data-driven optimization.
• Fluent German and very good English skills required.
• Hands-on, creative, organized, detail-oriented, and collaborative working style in a fast-paced environment.

Nice to have

• Passion for live entertainment, music, and fan culture.
• Experience identifying and testing new platform formats, trends, and community practices.

Culture & Benefits

• Inclusive environment with a focus on equal opportunity and belonging.
• Support for balancing professional and personal responsibilities.
• Opportunities for professional development, learning, and new experiences.
• Work guided by reliability, teamwork, integrity, and belonging.

Hiring process

• Applications may be assessed with artificial intelligence tools, with all hiring decisions subject to human review.
• Recruitment follows Ticketmaster’s standard hiring practices and may include internal and external recruiting channels.