Product Marketing Leader - Innovation & Experimentation (AI)

Location: Hybrid in Denver, New York City, San Francisco/San Jose metro area, or Scottsdale/Phoenix; office attendance is expected approximately 2–3 days per week or more depending on the role.

Compensation: $190,000–$235,000 per year in Denver and Phoenix/Scottsdale; $220,000–$275,000 per year in San Francisco and New York.

Company

hirify.global provides payroll, health insurance, 401(k), and HR products for more than 500,000 small businesses.

What you will do

• Lead go-to-market strategy and execution for new products, offers, and product areas.
• Shape customer segmentation, pricing, positioning, and GTM motions to drive adoption and growth.
• Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities.
• Partner with Product, Sales, Growth, Marketing, and Customer Experience to align goals and orchestrate execution.
• Build new processes and systems for ambiguous initiatives that do not yet have established owners or repeatable paths.
• Define success metrics, review performance, and lead iteration to improve outcomes.

Requirements

• Track record of shaping GTM strategy in ambiguous, ambitious environments, including 0-to-1 products, new markets, or new motions.
• Ability to combine strategic planning with hands-on execution and move effectively through ambiguity.
• Excellent cross-functional collaboration, communication, and influence across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• High AI fluency, including the ability to build AI systems and create new ways of working through AI.

Nice to have

• Experience in SMB, fintech, HR, benefits, payroll technology, or complex multi-audience businesses.

Culture & Benefits

• Full-time employees receive competitive base pay, benefits, and equity in the form of RSUs.
• AI tools are actively integrated into work, with expectations to build role-relevant AI fluency.
• Secure, reliable, and consistent internet access is required when working outside a hirify.global office.
• hirify.global supports an inclusive workplace and provides reasonable accommodations during the hiring process.