3 дня назад
Retention Marketing Specialist
67 000 - 95 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Retention Marketing Specialist (Email/SMS and Lifecycle Marketing): Building and optimizing retention campaigns and lifecycle flows for an e-commerce customer base with an accent on segmentation, personalization, deliverability, and campaign quality. Focus on testing targeting strategies, analyzing email and SMS performance, and developing welcome, post-purchase, winback, VIP, and churn-risk journeys.
Location: Los Angeles, California, United States; hybrid schedule with at least three days in the office per week, Tuesday through Thursday.
Annual compensation: $67,000–$95,000, depending on skills, qualifications, experience, and geographic location.
Company
is an e-commerce fashion company focused on ethical factories, premium materials, sustainability, transparent pricing, and long-term customer relationships.
What you will do
- Build, test, and deploy campaigns across email and SMS.
- Test segmentation strategies and improve targeting and personalization with the Retention Marketing Manager.
- Build and optimize welcome, abandoned-cart, post-purchase, replenishment, winback, VIP, and churn-risk lifecycle flows.
- Support list hygiene, deliverability, and compliance across email and SMS channels.
- Prepare and use email and SMS reporting to guide campaign decisions and priorities.
- Monitor lifecycle marketing trends and apply relevant best practices.
Requirements
- 2–3 years of experience in email, SMS, or lifecycle marketing, ideally in online retail or e-commerce.
- Hands-on experience with an ESP such as Klaviyo, Attentive, Emarsys, or a similar platform.
- Strong working knowledge of HTML for building emails.
- Experience using data to inform segmentation and testing decisions.
- Test-and-learn mentality, curiosity about customer behavior, strong attention to detail, and a QA-first approach.
- Collaborative approach to cross-functional work.
Culture & Benefits
- Work from the Los Angeles Creative Studio in the Arts District under a hybrid schedule.
- Collaborate with cross-functional partners across the business.
- Contribute to a customer experience centered on ethical production, sustainability, and transparency.
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