6 часов назад
Global Demand Generation Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Demand Generation Manager (Fintech): Building and scaling global demand-generation and ABM campaigns for a fintech spend-management product with an accent on enterprise pipeline, campaign experimentation, and marketing ROI. Focus on designing account funnels, orchestrating multi-channel campaigns, applying AI-powered personalization, and converting named-account engagement into MRR.
Location: Barcelona, Spain; office attendance required 4 days per week. Candidates must provide proof of eligibility to work in Spain.
Company
provides a global spend-management platform combining company cards, reimbursable expenses, and accounts payable automation for scaling businesses.
What you will do
- Define demand-generation strategies for new business and expansion across a global product line.
- Lead a cross-functional go-to-market pod alongside Product Marketing and contribute to leadership reporting.
- Own budget allocation across demand-generation and demand-capture channels, optimising marketing ROI.
- Build ABM campaign architecture, account-funnel rules, targeting hypotheses, and persona frameworks for named accounts.
- Launch and optimise multi-channel campaigns across digital advertising, outbound email, gifting, landing pages, and campaign content.
- Use AI and martech tools for personalisation, analyse performance, codify successful playbooks, and align BDR and AE teams around conversion.
Requirements
- 5+ years of demand-generation experience, ideally in B2B SaaS or fintech.
- Proven experience supporting outbound motions and generating demand from enterprise accounts.
- Experience creating global one-to-many ABM campaigns and programmatic marketing campaigns.
- Growth mindset with experience running high volumes of structured experiments.
- Hands-on ability to write copy, build landing pages, test tools, and collaborate across teams.
- Fluent English and willingness to work from the Barcelona office 4 days per week; eligibility to work in Spain is required, and visa sponsorship is not available.
Culture & Benefits
- Flat hierarchies, ownership, feedback, constructive critique, and an emphasis on diversity and inclusion.
- 30 days of paid time off plus 12 work-from-anywhere days.
- Exchange opportunities at offices in Amsterdam, Paris, Berlin, London, or Sofia.
- Health and fitness membership, two company off-sites per year, and access to the product.
- Monthly commuting allowance of 150 EUR.
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