Senior Marketing Manager, Demand Generation Campaigns

Location: London; hybrid model requiring staff to work onsite 50% of the time

Company

hirify.global is a global news organisation delivering journalism, information and services to audiences worldwide.

What you will do

• Develop and lead global B2B demand generation campaign strategies supporting customer acquisition, lead generation and pipeline growth.
• Design integrated, multi-channel campaign plans across products, sectors, audiences and regions.
• Coordinate execution across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology, sales, product, editorial teams and external agencies.
• Establish campaign planning frameworks, governance, operating rhythms, calendars and reporting standards.
• Monitor campaign performance, pipeline contribution and marketing effectiveness, using data, attribution and experimentation to optimise results.
• Lead and develop a high-performing Demand Generation Campaigns team.

Requirements

• Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue marketing in a complex organisation.
• Proven experience designing and delivering integrated, multi-channel campaigns that generate customer acquisition, leads, pipeline growth and commercial outcomes.
• Experience developing strategies across multiple audiences, products and markets and coordinating specialist marketing functions, agencies and cross-functional teams.
• Strong knowledge of campaign planning, audience segmentation, customer journey design, integrated marketing and campaign governance.
• Commercial expertise linking marketing investment to pipeline generation, revenue growth and return on investment.
• Strong analytical, communication, influencing and people-leadership skills, including experience working in a complex matrix organisation.

Culture & Benefits

• Collaborative and inclusive workplace focused on diverse perspectives, employee wellbeing and professional growth.
• Generous annual leave and medical cover, varying by location.
• Inclusive parental leave packages and subsidised gym memberships.
• Opportunities to give back to the community.
• Flexible working requests are considered within the hybrid working model.